Notes and Reflections on Books and Media
by Hannah Leitheiser
The Everything Store: Jeff Bezos and the Age of Amazon
In 1994, Amazon.com let customers order books which would arrive after about a two-week process of ordering by proxy, then finally shipping to the customer. Perhaps the most revolutionary was allowing customers to review books -- even when the reviews were bad (you're in the business of selling books, right?) Now with fulfillment centers in most states, you can get the book in a few days -- one day if you're in the right place. Competition with eBay motivated a used market. Using e-paper, Amazon developed Kindle as they pressured publishers to authorize previews and provide digital copies (although publishers were upset when Amazon priced their e-books at $9.99). You can see the patented one-click ordering option. And from books Amazon has expanded to much of what you might find at Walmart, except that your luck with fresh food will vary.